John Deere is helping farmers adapt with precision technology that connects people, equipment and technology to make a good farm even better. To let the world know about, we went to Clear Meadow Farm in White Hall, Maryland and documented one family's multi-generational story. The key was to make the story feel authentic, so other farmers would connect emotionally. The Rose family let us into their homes and their lives for three days while we captured their spirit.
Shoot details:
3 day shoot
5 person crew [from Racepoint Global agency in Boston]
2 Sony A7riis, 1 Movi M5, and a small assortment of Sony Batis lenses
1 Drone
I served as a videographer, main editor and colorist on this project. My grade used Film Convert's FJ Provia 100 for the dusk shots in the beginning of the film, and the remainder of the footage used FJ 8553 ET.
By JOEY WHIPP
Sony A7rII
FJ 8553 ET