This Land

A cheese-maker’s recipe and process is a closely-guarded secret. Internationally renowned Quicke’s contacted me under a veil of secrecy and told me of the imminent launch of their new-recipe clothbound cheese. The introduction of a new ingredient, Cornish Sea Salt, was a really big deal.

In close collaboration with Quicke’s I created ‘This Land’ a poetry-driven brand film and a series of four recipe films with Cornwall chef Ben Quinn. The content series is designed to knit together the fabric of the Quicke’s and Cornish Sea Salt brands to celebrate and promote this ‘new wave’ in cheese making.