Made for Girls

The Maynard School relaunched their brand with a digital, print and cinema campaign ‘Made for Girls’. This 40” cinema commercial was mirrored by a YouTube pre-roll and social media campaign.

Strong imagery working in tandem with a voice over drive the narrative. During the 4-day shoot some scenarios were set up for logistical reasons, but we wanted the scenes to feel honest so filmed actual lessons (in brief 30-minute slots to minimise academic disruption). Logistically challenging for producer/director Jason Purvis and the team at the school – but it all came together, and we’re dead chuffed with the result.