Applaud

This was produced in 2016 for New Zealand Rugby as part of their positive sideline behaviour initiative called 'Applaud'. In the style of a film trailer (there is no movie...yet). The goal was to show how great rugby was (this was a real under 12 game - not contrived) and then contrast it with something negative from a parent on the sideline. The Filmconvert grade (FJSuper X 400/KD 5213 Vis3) was instrumental in hammering home the mood change.