This music video has African roots- it was shot in an abandoned amusement park in the lowest point on Earth (The Dead Sea), in scorching heat. The use of color is both in controlling the harsh light and changing conditions, as well as in establishing the esthetics and vibe. Color even plays a rhythmic role here, in timed changes on beats- most work was done freestyle and jazzy, following the example of the music. The sun is prominent in setting the mood of this video, and everything is HOT! We went for a vintage, cross-processed look, with the heaviest grain we could muster, and some psychedelic color effects thrown in for good measure. The clean digital imagery was roughed-up to become as grungy and organic as possible, and the video is very high key, up to the point of over-exposure.
Shot on Sony F5
By Tom Bah
Sony F5
FJ 8543 VD