This cosmetics company brand film called for delicate pastel colors, warmth and beauty, producing eye-catching imagery along the cyan-orange axis. The sun was either enhanced or added in post as veiling flares, as well as stock foreground elements. The make-up and skincare products were highlighted and kept true-to-form using actual product samples. We paid particular attention to skin tones across varied conditions- dawn, midday, evening and night, seeking a sophisticated urban lifestyle feel, and going for an airy, low-contrast look, with open shadows and diffused highlights.
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Shot on Arri Amira with Ultra Prime lenses, color graded on DaVinci Resolve 11.
Director: Anders Hallberg.
Stylist: Simon Elmalem.
By Tom Bah
Arri Amira
Fuji Reala 8563